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General Discussions for Professional Service Companies
We extend an invitation to you to introduce your professional service company to the community.
Topics: 846 Posts: 2,263
846 2,263
Marta
"Powering Off" or "Power On?"
by Marta
Share, learn and discuss professional service company issues.
Topics: 828 Posts: 4,765
828 4,765
Planning for Your Professional Service Firm
From concept to a finished business plan, the planning stage is critical for professional service orgnanizations.
Topics: 157 Posts: 1,624
157 1,624
Thinking of new service or developing a new professional service company? Have a start-up question? Discuss it here.
Topics: 330 Posts: 2,311
Last Post: A Whole New World
330 2,311
Marta
A Whole New World
by Marta
Business Management for Your Professional Service Organization
Talk about general servicing issues for your business.
Topics: 173 Posts: 1,086
173 1,086
2smallbiz
Small Business, Think Big
Discuss all your professional employee matters and benefit programs here.
Topics: 170 Posts: 1,301
170 1,301
Sales, marketing, and advertising issues for your professional service firm.
Topics: 281 Posts: 2,002
281 2,002
Legal and insurance issues for professional service organizations.
Topics: 129 Posts: 826
Last Post: Law Firm Marketing
129 826
Marta
Law Firm Marketing
by Marta
Taxes, accounting rules, and financial matters for professional service organizations.
Topics: 209 Posts: 936
209 936
Anything related to technology for professional service organizations.
Topics: 100 Posts: 801
100 801
Online Business Discussions for Professional Service Firms
How to build and manage your professional services website. From coding to design to hosting to picking your domain.
Topics: 347 Posts: 1,947
347 1,947
Social media should be part of every professional services marketing strategy, discuss your thoughts here.
Topics: 119 Posts: 1,118
119 1,118
Discuss strategies to promote your professional services online.
Topics: 719 Posts: 5,720
719 5,720
How to optimize your professional services website for improved search rankings.
Topics: 1,234 Posts: 8,074
1,234 8,074
Business Forum Administration
Please refer to this section for guidelines on how to use the business forum for professional service firms.
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Topics: 5,667   Posts: 34,780   Members: 35,301  
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Topics: 5,667   Posts: 34,780   Members: 35,301  
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  • Marketing
    Some great tips for marketing
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    Four things you should keep in mind as you build your company’s brand: 1) Own a Category: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades. 2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades. Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message. 3) Make your message relevant: know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not you. 4) Use a strong offer to motivate: you want your audience to remember you and you want its memb
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    How do you start a joint venture business? Within your target market, find a business or company that has a website or its very own ezine. Approach and ask them if they want to join your affiliate program and if it would be possible for you to promote what you are offering on their site or ezine. In return for this, offer to give your product for free. If you have your own ezine or website, offer to promote something for them also. Try to make an offer that they will find irresistible. Make use of your very own subscribers and visitors. Nothing like giving out something for free to make them come running to your site. In these freebies, put your advertisement. It does not have to be too obvious. A subtle ad that has a link back to you is more than enough. Using this technique, you will have an advertisement of yourself spread everywhere. Both you and your visitor get to benefit from this style. By giving some of your own, you will get more than what is expected. Do not get into a losing comp
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