Why Cold Calling cannot Work for Financial and Professional Service Companies. Cold Calling is a Marketing technique whereby a Telephone Marketer usually referred to as a Tele-Marketer makes an unsolicited and unexpected call to a random person with the intention of selling a particular product or service to the Person. Cold Calling is a type of marketing that as received several tough scrutiny and negative reviews over the years both from Marketers and Customers. The harsh reality is that it is a type of marketing that has failed the most. Various research have indicated that Cold calling have only been productive where physical necessary products are involved. Take for Instance a Clothe Retailer making a cold call may record some reasonable degree of Success, this Approach would definitely fail if used to market professional or financial services. The following are the reasons why Cold Calling would fail for Financial and Professional Service Companies.

1. COLD CALLING SIGNIFIES LOW STANDARDS, INCOMPETENCE AND FAILURE:
People look up to Financial and professional services for competence. These are delicate services that a Client or Customer would not expect to get by trial. When a Marketer contacts a random person to promote a financial or professional service. It is always a sign of failure on the part of the Corporation being promoted. Clients and Customers alike look up to financial service Institutions and Professional Service Institutions for high Standards in all their operations. Cold Calling is a deviation from this standard.

2. COLD CALLING SUGGEST DESPERATION WHICH LOWERS TRUST:
Clients and Customers do not intend to patronize a failing Bank or a failing hospital or Law firm. When any of these Institutions employ Marketers who use Cold Calls, then it signifies that such an Institution is desperate. Desperation is a state that arises from Failure. No Client wants to secure the services of a desperate Lawyer, Moreover no Patient wants to patronize a failing doctor who is looking for the next possible patient in order not to go bankrupt. I will not deposit my Money in a desperate Bank either. Professional Service providers must use reputable and respectable methods of marketing if their service is to be trusted and respected by Clients and Customers.

3. COLD CALLING IS UNFOCUSED MARKETING:
Professional and financial service providers need focused Marketing. This cannot be achieved by Cold Calling. Imagine a Doctor calling a person at random and trying to sell health services. At best the Call recipient would be embarrassed. Imagine an Insurance Firm calling a Teenager and offering to insure his House. Professional Services are services that are costly to procure hence they have a restricted market. This Market cannot be reached with random phone calls.

4. COLD CALLING IS CONFRONTATIONAL, AGGRESSIVE AND A PROVEN TOOL OF SCAMMERS;
Cold Calling is confrontational and aggressive. The kind of people who purchase financial and professional services are usually people who believe a great deal in personal dignity and who would find such calls as irritating. Furthermore, Cold Calling is a proven and successful tool of Scammers. In the year 2006 some group of people received strange phone calls from persons claiming to be from the Microsoft Support Team. They informed the Call recipients that their Computers had been compromised by a Virus and that in order to fix it they need to download and run an application. It turns out that the Application was indeed a virus that gave the callers unauthorized access to the recipients personal information. Over the years, Scammers have taken over the show from Innocent Marketers when it comes to Cold Calling hence it is unreasonable to try to market a professional or financial service with it.

CONCLUSION:
Professional and Financial Service Companies should refrain from using Cold Calls to market their Businesses. Nobody is willing to take the risk of investing his money in a discreet and suspicious Phone Call. It will not grow the Business, it would only destroy it.