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  • shivi
    started a topic Importance Of Advertising

    Importance Of Advertising

    Advertising is one of the many marketing tools

    that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies. The aim of a marketing strategy is to use advertising, along with these other tools, for maximum impact.

    History of Advertising


    If you think that advertising is a modern phenomenon, think again. The earliest forms of advertising, of course, would have been through word of mouth. Advertising - for sales, and lost-and-found - was commonly created on papyrus in ancient Egypt, Greece and Rome. Commercial advertising, through wall or rock paintings that goes back to 4000 BC, has been found in many parts of India, Africa, and South America. Commercial and political advertising displays have been recovered from the ruins of the ancient Pompeii, a Roman city destroyed by the volcano -Mount Vesuvius - in 79 AD.

    With the development of printing technology in the 15th and 16th centuries, handbills were used as a form of advertising. By the 17th century, newspaper advertisements made their way in England, which were mainly for printed books, and medicines. By the 19th century, classified advertisements became popular in the United States for promoting a variety of goods. This century also brought in the first advertising agency in Philadelphia, in 1843. From just being brokers for ad space in newspapers, the advertising agencies
    graduated to writing ad contents by the 20th century.

    First with TV, followed by Cable TV, and now with the development of Internet, the very face of advertising has changed.

    Impact Of Advertising

    "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

    Advertising certainly has a lot of impact on what we buy, or do not buy. There is a lot of debate going on, for and against the impact of advertising, but one thing is clear, it does affect our buying trends, for good or for worse.

    Today, with the advent of the Internet and its impact on our everyday lives, it has provided new advertising opportunities. As part of the marketing strategies on the Internet, Popup, Flash, banner, advergaming - the practice of using games, particularly computer games, to advertise or promote a product or an organization - and email advertisements, among others, abound. Unfortunately, email advertising has taken the form of spam.

    Another significant trend brought about by the Internet, and which seems to be the future of advertising, is niche, or targeted, ads. Niche, or targeted, advertisements allow advertisers and businesses with an increasing ability to reach narrow, or targeted, audiences. In the old days of advertising, the trend was to find ways to deliver your advertisement, efficiently, to as large a mass of audience as possible. Today, however, the trend has changed.

    Using tracking, customer profiles, and the such, niche content is brought by advertisers to smaller, but better defined, audiences. These ads are more releveant to the smaller audiences, and hence more effective. Video on demand ads target specific groups. These ads can be watched by the audiences from their homes, who choose to watch only those ads they actually want to watch.

    Whatever form your advertising takes, it should do the following:

    - Remind customers and potential customers of the benefits of your products or services.
    - Establish and maintain your distinct identity, and brand.
    - Build sales to boost your bottom line.

    Thank you

  • Henry_Jakson
    replied
    Re: Importance Of Advertising

    It helps to spread awareness about products or services that are of some use to consumer and potential buyers.
    The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. It covers everything from a needle to a ship. These days more and more companies are focusing on advertising through internet. Thanks for sharing with us.

    Leave a comment:


  • penthy
    replied
    Re: Importance Of Advertising

    Today all the Business and the products has to go for the Advertisements or the Marketing Methods.Because by these Advertisement process only you can put your product in to the Market and from that only the external visitors can come and visit your product and get the information of it.From which only your product will known to all the visitors.And you can sell them well.

    Leave a comment:


  • Buck
    replied
    Re: Importance Of Advertising

    The main objectives of advertising are:
    * Increasing the usage of a certain product and hence acquiring more orders.
    * Creating new customers and increasing brand recognition.
    * To obtain feedback from customers regarding a certain product.
    * To indicate introduction of new products or replacement of old ones.

    Leave a comment:


  • clararoddy
    replied
    Re: Importance Of Advertising

    Hello,
    The advertising is the most important of the business. Advertising is a favourable representation of product to make consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services.

    Leave a comment:


  • davek
    replied
    Re: Importance Of Advertising

    In this day and age the majority of your marketing should be via the internet. Search engine optimization can yield a lot more traffic and potential customers.

    Leave a comment:


  • kenpol
    replied
    Re: Importance Of Advertising

    Is it possible to only do web advertising/marketing?

    With SEO work and strictly web based companies becoming so popular in the business strategies of companies, I was wondering if this is possible. I have been looking at http://www.mikayogawear.com as a small business which is based around the website as an example of how this could work. In a situation like this would other forms of marketing be necessary? thanks

    - Ken

    Leave a comment:


  • jycartr
    replied
    Re: Importance Of Advertising

    Advertising is all about letting the people know that you are preset in the market. You products and the services will have someone at the receiving end only if that someone know about it. So, it's about reaching out to the people and the type of the impression you make in their minds. It's difficult for a company to grow big without letting the people know about the process it is involved in.

    Leave a comment:


  • dino
    replied
    Re: Importance Of Advertising

    if you want to maximize your business or sale of a product you should do advertising for this .Advertising basically is a way to introduce your product or services to a people or you can say a nation

    Leave a comment:


  • jack1233
    replied
    Re: Importance Of Advertising

    simply informing a customer that a brand exists is not enough. Advertising should be targetted towards the prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition.
    _________________
    Fast Cars Engines | Business Books

    Leave a comment:


  • pakiboyg
    replied
    Re: Importance Of Advertising

    Advertisement plays vital role to sharp the business and to get the interest of the costumer.
    several methods are discus here to advertise .

    Leave a comment:


  • jimmy
    replied
    Re: Importance Of Advertising

    advertising pay a major roll of the selling of a product and services

    Leave a comment:


  • jackstratus
    replied
    Re: Importance Of Advertising

    Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers.

    The main aim of advertising, many believe is to sell. These are the kind of people who vehemently oppose anything that make advertising seem unethical. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

    Leave a comment:


  • skdisplays
    replied
    Re: Importance Of Advertising

    Very nice post! advertising is very much important, its one way of promoting your products and services off line and online .

    Leave a comment:


  • paragshah
    replied
    Re: Importance Of Advertising

    Importance of advertising is now not understood by every business,whether small or big. Advertisement help the companies to market their product and reach a large number of audience at the same time.An advertisement is also the medium through which companies make their brand into big brands and also increase the brand value.The more the people will know about your product, the more are the chances of them buying it.

    Leave a comment:

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