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What's Your Unique Selling Point?

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  • What's Your Unique Selling Point?

    Hello To All

    Many businesses promote themselves as offering ‘quality, professional, friendly service’ or advertise as being the cheapest or lowest cost. If that sounds familiar, then it's time to find a Unique Selling Point or USP. A USP is something that:
    * Makes you appear different from competitors.
    * Tells potential customers exactly what you offer them.
    * Tells customers why you are better than your competitors.
    Unfortunately, the ‘quality, professional, friendly service’ approach is often very similar to what everyone else says. Also, customers will make the decision on whether you provide the promised level of service, regardless of what you think or claim.
    Examples of USPs:It’s much better to promote a message that doesn’t sound like everyone else and isn’t focused on price. It should be something that allows you to charge a higher price by clearly telling customers what you provide and why they would want it from you. You could, for example, say;
    * Widest choice of colours available
    * Free delivery
    * Delivery within 24 hours.
    These are specific points that people can relate to and see that they are better than the competition provides. They also demonstrate quality of service much better than saying ‘quality service’.

    Have a nice day
    Diesel Models
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