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Steps to Unbeatable Advertising

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  • Steps to Unbeatable Advertising

    1. Negotiate Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really get your goat! How do they do it? They're not afraid to ask for an extra discount. Yep, don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance! Even if you're already getting a discount, ask for a bigger one. You have not...because you ask not. 2. Trim Bigger is always better...or is it? When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results! 3. Exploit the Freebies What's the difference between advertising and publicity? ...who's doing the talking. Yeah, when you sell yourself, it's advertising. When someone else is selling you, it's publicity...and it generates credibility and interest that you don't want to miss out on. Think about the different ways you can get your business in the spotlight. Do you have some news
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