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Developing an Internet Marketing Strategy

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  • Developing an Internet Marketing Strategy

    How do I effectively develop an Internet marketing strategy? Every professional servicing business owner asks this question at some point in time. Unfortunately, there is no universal answer to developing your Internet marketing strategy.

    There are many different methods being used and new ones being tried every day. However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.

    - Internet marketing strategy one: Know your target market.

    Don't guess, those who guess fail. Check your reality; don't think everyone needs what you are selling. Take the time and effort to develop a very specific outline of your preferred customer.

    Research, ask questions, talk to people, get a firm understanding of who it is you are selling to and don't depend on "if you build it they will come". When you have a grasp of your target market you'll be able to make accurate decisions about your business, not guesses based on guesses. Developing an Internet marketing strategy is like building the foundation of your business. When you analyse your target audience, you'll want to find out the answers to questions such as the ones listed below.

    What products/services do you currently buy? Why do you buy your current brand? What do you like about it? What could be improved? If you could recreate the product/service, how would you change it? What Web sites do you use frequently? What ezines or newsletters do you receive via email? gender? Age? Annual income? Occupation? Title? Are you a business owner?

  • #2
    Depending on what your professional servicing business sells or offers, there should be more questions you can develop to further hone your target market and therefore your Internet marketing strategy.

    How do you get this information? Talk to people in person or in groups. Conduct an online survey. Surveymonkey.com offers excellent survey tools free of charge. Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.


    • #3
      Internet marketing strategy two: Understand why people stay on your site once they are there.

      People who come to your site and leave seconds later are not customers. Your first page should load very quickly. Be brief and to the point. Verbosity is marketing death. Good design, good writing, and white space are preferred. Use tables with cell padding and cell spacing to give your pages a quality feel. Hiring professionals can be money well spent.


      • #4
        Paper writing is not that simple and you need to be very careful while hiring an online service. Custom paper writing services are best offered by the Cheap Custom Papers online.


        Last edited by ShanonBel; 09-16-2017, 12:37 AM.