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Improve Search Engine Optimization

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  • Improve Search Engine Optimization

    Using Search Engine Optimization For Your Professional Servicing Company's Website Marketing

    The process of Search Engine Optimization (SEO) has gained popularity in recent years as a mean to reach target audiences through improved website positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results. The following tips are some basic best practices to consider in optimizing your site for improved search engine performance.

    The first step to any SEO campaign is to identify the search terms (also referred to as key terms, or keywords) for which you want your site pages to be found in search engines - these are the words that a prospective visitor might type into a search engine to find relevant websites. For example, if your organization's mission has to do with environmental protection, are your target visitors most likely to search for "acid rain", "save the forests", "toxic waste", "greenhouse effect", or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. After all, it's no use having a good search engine ranking for terms no one's looking for.

    Your target terms should be at least two words in length and, of course, be relevant to the contents of your site page. Your own intuition and team brainstorming are good places to start with key term selection. However, there are tools designed to assist you in validating your choices and researching search term possibilities you may never have never even considered.
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