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  • Customer orientation

    Customer orientation (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result, that is, from the customer’s point of view."

    Customer orientation and sales orientation are two extremes in dealing with customers. A salesperson can never adopt both attitudes in serving a customer. Customer orientation places an emphasis on listening to customers (e.g., I try to find out what kind of product would be most helpful to a customer) and dialogue (e.g., I try to get customer to discuss their needs with me). Customer-oriented salespeople tend to exhibit behaviors that enhance long term customer satisfaction, possibly at the expense of immediate sales.
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  • #2
    Re: Customer orientation

    Hi

    The heart of a market orientation is its customer focus. To create superior value for buyers continuously requires that a seller understand a buyer's entire value chain, not only as it is today but also as it evolves over time. Buyer value can be created at any point in the chain by making the buyer either more effective in its markets or more efficient in its operations.

    Thanks
    Foreign Exchange

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    • #3
      Re: Customer orientation

      Hi

      Unlike the price sensitive orientation strategy, or the quality sensitive orientation strategy, the niche strategy has a very narrow customer orientation. The strategy involves finding a small audience and aiming a particular product at that audience. This means that the product is not necessarily the best, or the cheapest, but it is the one that best fits the needs of a particular consumer. In addition to market segmentation, this can be achieved through customization. Customization is when a company makes a generic product, but then offers features that can be added on to suit the needs of individual consumers. This allows a product to be aimed at a specific, individual consumers.

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      • #4
        Re: Customer orientation

        I would go further and say that it's not only about listening to your customers, but about respecting and admiring them. This is especially effective if you work in a big company where you need to manage salesmen in customer oriented behavior. It's a good thing to consider sharing stories about them, hanging pictures of customers in social rooms. Listening without profound respect is just another training-room trick.

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        • #5
          Re: Customer orientation

          customer orientation really important thing for organization. marketing research and customer satisfaction by our product. these two aspect of customer orientation.
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          • #6
            Re: Customer orientation

            I tend to think that customer orientation in the long run is more effective. However businesses sacrifice long-run for the immediate sale which is not a good idea
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            LLC Business

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            • #7
              Re: Customer orientation

              Customer orientation is so important for internet marketing.
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              • #8
                Re: Customer orientation

                Wayne was born Marion Robert Morrison in Winterset, Iowa. His middle name was soon changed from Robert to Mitchell when his parents decided to name their next son Robert.
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                • #9
                  Re: Customer orientation

                  The heart of a market orientation is its customer focus. To create superior value for buyers continuously requires that a seller understand a buyer's entire value chain, not only as it is today but also as it evolves over time. Buyer value can be created at any point in the chain by making the buyer either more effective in its markets or more efficient in its operations.
                  _______________________________________
                  Panchakarma

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                  • #10
                    Re: Customer orientation

                    Hi...From so many days i am searching for the customer orientation really you provided very useful information for business. This will increase the product value and number of customers.
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                    • #11
                      Re: Customer orientation

                      Hello In the sentence bellow : (A company shares with its customers their ... I am having a hard time trying to translate customer orientation.
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                      • #12
                        Re: Customer orientation

                        Customer Orientation is the basic thing for any kind of business. We must kept in mind our target market and people while starting or lunching the business. It would keep us safe from number of negative effects.
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                        • #13
                          Re: Customer orientation

                          Outsourcing Appointment setting is the best customer oriented service. They build a strong bond with the clients by offering exciting call center services. They also help to reach the targets of the business and helps the business to survive in the intense competition.
                          appointment setting

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                          • #14
                            Re: Customer orientation

                            Customer orientation is of ultimate importance to deliver value added products. There are 4 basic stages for customer orientation

                            1) Develop

                            * Development has to be done keeping customer needs into mind.
                            * Products should be customer oriented.
                            * The development cycle time should be minimal

                            2) Manufacture

                            * As per the product, the manufacturing should be such that it gives the best products to the customer
                            * Quality should not be compromised
                            * Manufacturing cycle time should be reduced

                            3) Market

                            * Identifying and targeting the right customer
                            * Processing the demand as early as possible
                            * Customization of the products for the market

                            4) Deliver

                            * Deliver to the target customer
                            * Reduce delivery time
                            * Value for money products

                            Thus by these 4 steps, A value added product is delivered.

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                            • #15
                              Re: Customer orientation

                              these really very best support to customer really increasing customer day by day
                              i like it a lot
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