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Common marketing techniques for small business

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  • Common marketing techniques for small business

    Common marketing techniques for small business include networking, word of mouth, customer referrals, yellow pages directories, television, radio, outdoor (roadside billboards), print, email marketing, and internet. Electronic media like TV can be quite expensive and is normally intended to create awareness of a product or service.
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  • #2
    Re: Common marketing techniques for small business

    Many small business owners find internet marketing more affordable. Google AdWords and Yahoo! Search Marketing are two popular options of getting small business products or services in front of motivated Web searchers. Advertising on niche sites can also be effective, but with the long tail of the internet, it can be time intensive to advertise on enough sites to garner an effective reach.
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    • #3
      Re: Common marketing techniques for small business

      Easiest and the most fundamental marketing tool for any business is Business cards. Business cards are inexpensive, yet indispensable, tools in introducing yourself (you company) and what you do to prospective clients and other invaluable business connections. They serve as mini-resumes that can be dispensed to anyone, anywhere at anytime. furthermore business cards provide following benefits

      Ice Breakers - act of self-promotion that is neither aggressive nor attached to any obligations
      Revelation - about what you'r selling
      Contacts - your contact info
      Website - you website address
      First Impression - of your company
      Networking - recipients sometimes pass them on to additional prospects
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      • #4
        Re: Common marketing techniques for small business

        I liked your idea of Business card. And the term mini resume sound classic.
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        • #5
          Re: Common marketing techniques for small business

          The most common marketing technique for a small business is poll banners & wall chalking.
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