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  • Sales strategies

    You must have sales strategies in place to meet your targets. There are a range of strategies you can use, including how you will:
    • keep existing customers (e.g. a customer rewards program)
    • attract new customers (e.g. marketing and advertising)
    • sell more to existing customers (e.g. up-sell).

    A realistic sales target is often based on a strong marketing strategy. You can help your sales staff achieve their targets by generating qualified leads and brand awareness from your marketing activities

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