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Are Your Sales On The Up?

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  • Are Your Sales On The Up?

    Ask Yourself Some Questions. How good is your sales letter? The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.

    If I buy your services, how will I benefit? Will it help me to become rich? A better person? Happier? Better looking?

    Convince me of just one of these, or similar things and the price you charge will not matter.

    Let's look at the sales letter. Has It gone stale? How good was it in the first instance? Were you happy with the initial response? If so, what went wrong? Would a makeover put it right? Perhaps it just needs a new headline.

    If the click through rate is good, it would appear that the headline is doing its job. Should the ratio of purchases to clicks-through be poor, I would suggest that the text of the letter is not up to scratch. Just changing a few words here and there can give a quite different impression to the reader.

    Whatever you are selling, a very large percentage of the population will not be interested in it. You must aim at those who would get the most benefit from your particular product.

  • #2
    Professionals would not think of advertising fishing rods in a fashion magazine.

    It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.

    Whatever you do, don't give up. If you have faith in what you are selling, you will find the best methods of promoting it.

    When writing an advert concentrate first on the headline. This is the most important part of the project for a professional servicing firm. The headline must capture the reader's attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.

    Look now at the text of your sales letter/advert. Are you talking to a real person? Are you explaining what you and your product can do for that person? Do you come across as an honest reliable person? Or is your letter full oh hype with no substance?

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    • #3
      Your prospect is not really interested in you. He/She is only interested in what is in it for them. Few people surf the net looking for something to buy. As a general rule, they are looking for information. That is the reason that your headline has to stand out from the crowd. It must make them stop and take another look. It must intrigue them enough to make them want to read more. The content of the ad' must excite them enough to want to purchase something that they did not even know existed just five minutes ago.

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