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How to Cold Call small businesses?

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  • How to Cold Call small businesses?

    Much of my day is dedicated to cold calling small businesses and offering them a local search optimization service.

    Our service really can improve local businesses' positions in the search engines, but when I call and try to tell them that they assume I am just another telemarketer. How can I actually let them know, before they hang up, that this is not expensive and actually will help.
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