The advertising is very important and vital part of a successful business. Advertising can be of any kind, some of the popular forms of advertising are:
1) Print Media Advertising: This is the advertising in which we promote the business through Newspapers, Magazines, Journals and books. This advertising covers all of people who are related directly or indirectly with above said media. This is very popular form of advertising as print media is very important. We can further categorize the print media (newspapers) into Entertainment, Careers, Classifieds, technology (Computers, Electronics, defense), Real Estate, Lifestyles, Comics and much more. It also includes hoardings and banners.
2) Television: TV is a very popular platform for advertising. It covers nearly all kind of audience and of all genders.
3)Internet: The newest and increasingly getting popular form of media is internet. As it is the most widest platform for the advertisers. It covers everything from a needle to a ship. These days more and more companies are focusing on advertising through internet. Internet advertising comprises of websites, portals, gadgets, feeds and search engines.
With help of advertising the business firms publicize their businesses to make it more popular and to create brand awareness. Advertising help them in increasing revenues which directly increases the profit of the companies. Many companies are having separate departments for advertising. The function of these departments is to make plan and make budgets for advertising. Advertising helps in forecasting sales of a company. If the company spends more on advertising then definitely the people will be more aware about the brands of the company.
Masters in Business Administration (MBA) with Specialization in Marketing and Information Technology
Bachelor in Electronic Science (BS)
Special Course on C, C++ from Indian Institute of Technology, New Delhi
Workshop on Entrepreneurial Skills organized by Apex Institute of Entrepreneurship & Business Development
IT Expertise in Java, HTML, Networking (LAN), Internet
Consultancy in Marketing and IT projects
The ideas expressed above are own ideas of the author based on his past experiences. The Author is not responsible/ liable directly or indirectly for any loss or damage of any kind. The reader of the articles please use the information on their own risk. Thanks